Marketing strategy for renewable energy companies, read in one number
Most reporting in this sector answers questions nobody asked. A manager needs three: how many enquiries came in, what each site visit cost, and how much a signed installation cost to win. We build the plan that moves those and the dashboard that shows them without being interpreted.
A 30-minute video call. The audit document and the 90-day plan.
Impressions do not pay wages
You get a monthly deck full of reach, engagement and impressions, and you still cannot say which channel produced the eleven quotes your team wrote last month. Without attribution the budget goes to whatever felt busiest, and the channel that quietly books site visits gets cut first.
Strategy & Data
Quarterly plan
What gets published, sent, pitched and measured over the next three months, with the objective per channel and the budget attached. Reviewed at the end of the quarter against what actually happened.
Live dashboard
Enquiries by source, cost per site visit and attributed installations, updated continuously and open to your team. Not a screenshot pasted into a deck once a month.
Attribution that survives a phone call
Tracking set up so a call, a WhatsApp message and a form all land in the same place with a source attached. In this sector the good leads still ring the phone.
Monthly meeting and a one-page report
Forty-five minutes with the manager and the sales lead. One page: what moved, what did not, what changes. If it needs a second page, it was not decided.
Paid media plan, when it is time
Search and social budget planned only once the pages convert and the CRM catches what arrives. Spending before that just buys you a faster way to lose money.
How it runs
- 01
01 · Define the numbers that count
With the manager, we agree what an enquiry is, what a site visit is and what counts as attributed. Half the reporting problems in this sector are definition problems.
- 02
02 · Wire the measurement
Analytics, call tracking, forms and CRM connected so nothing arrives without a source. This is unglamorous and it is where the value starts.
- 03
03 · Plan the quarter
Objective per channel, budget per channel, and one hypothesis we are testing. Written down, so at the end of the quarter it can be judged.
- 04
04 · Read monthly, decide monthly
One page, one meeting, one set of changes. Channels get cut and reinforced on evidence rather than on how the last campaign felt.
What changes
You can answer “what does an installation cost us to win” without opening three tools.
Budget moves to the channel that books site visits, not to the one that looks busiest.
Sales and marketing stop arguing about lead quality because both read the same screen.
Every quarter starts from what the last one proved instead of from an opinion.
Who we work with
Self-consumption installers
The speciality: filling installation calendars for residential and industrial self-consumption.
Energy communities
Filling a shared installation means convincing a hundred neighbours, one at a time.
Energy retailers
Winning a supply contract is easy. Keeping it past the first price rise is the job.
Heat pumps & HVAC
The sale that dies in the comparison against a boiler nobody has to explain.
Mobility & charging
Two buyers who share nothing: the neighbour with one car and the fleet with forty.
Engineering & EPC
Five deals a year, each worth millions, decided by people who read before they call.
Questions
What tools does the dashboard use?
Whatever you already pay for, wherever possible: your analytics, your CRM and a call tracking layer. We would rather connect your stack than sell you a licence you did not need.
Most of our enquiries come by phone. Does that break attribution?
No, it is the normal case in this sector and it is why call tracking is part of the setup. A call gets a source the same way a form does.
Do you manage paid campaigns?
We plan them and we run them once the pages convert and the CRM catches what arrives. Ad spend on a funnel with a hole in it is the most expensive way to learn that lesson.
Can this work with the plan we already have?
Yes. Strategy & Data is included in every plan and it is the layer that decides where the rest of the work goes. It is the part we would keep if we could only keep one.
Related services
Content & SEO
Eight technically reviewed pieces a month, aimed at the searches that end in a quote.
Newsletter & CRM
A segmented CRM and three automations that go back for the quotes you already sent.
Social
Real installations on Instagram, the manager on LinkedIn. Measured in enquiries, never in likes.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.