Marketing for renewable energy EPC and engineering firms
You do not need forty leads a month. You need to be on the shortlist for five projects a year, and to be there before the tender is written. That is a different job: technical authority, credentials that survive due diligence, and being visible to a committee that never fills in a form.
A 30-minute video call. The audit document and the 90-day plan.
What changes
The website reads like a 2014 brochure and the last case study is from a project that no longer represents you.
A developer’s technical lead searches your name and finds nothing written by your engineers.
Tender credentials get rebuilt from scratch every time, under deadline, by whoever is free.
Your best engineers are your best marketing and they have never published a line.
Five deals a year, each worth millions, decided by people who read before they call.
Here the funnel is almost irrelevant and the reputation is everything. A committee compares three firms on documents, references and whether the technical lead has ever heard of you. So the work is publishing what your engineers already know — grid connection, yield modelling, O&M, storage sizing — under their own names, and keeping a credentials pack that is current on the day the tender lands rather than assembled the night before.
How it runs
Technical articles signed by your engineers
Written from their knowledge with our editing, published under their names. Slower to produce and worth ten times a corporate post.
A credentials pack that is always current
Projects, megawatts, certifications and references kept up to date as a living document, in the format a tender actually asks for.
Project pages built for due diligence
Scope, capacity, constraint solved and outcome. Written for the technical reader who is checking whether you have done this before.
Presence where developers look
Trade media, sector events and the LinkedIn of the two people who actually get asked “who would you recommend”.
Every service
Content & SEO
Eight technically reviewed pieces a month, aimed at the searches that end in a quote.
Newsletter & CRM
A segmented CRM and three automations that go back for the quotes you already sent.
Social
Real installations on Instagram, the manager on LinkedIn. Measured in enquiries, never in likes.
PR & Media
One article a month in trade media and a third-party appearance every quarter.
Branded & Cases
One documented case per quarter: page, sales PDF and short video, with the real output figures.
Strategy & Data
A quarterly plan and a live dashboard ending in one number: cost per signed installation.
Questions
Our engineers have no time to write.
They do not write. They talk for forty minutes and we turn it into an article they approve. One conversation a month is the entire commitment.
How do you measure this if there is no lead form?
By shortlist appearances, inbound tender invitations and who is arriving on the project pages. Slower signals than a form, and the honest ones for this vertical.
Can you handle confidential projects?
Anonymised project pages are standard here: capacity, constraint and outcome without the client name. Nothing gets published that your contracts do not allow.
Is this worth it for five deals a year?
That is the argument for it, not against it. At that deal size, being on one extra shortlist pays for a year of work several times over.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.