Marketing for EV charging installers and operators
Charging is three businesses wearing one name: a wall box in a garage, a shared installation in a residents’ car park, and a fleet or public network with a business case behind it. Selling them with the same page is why the enquiries arrive so badly qualified.
A 30-minute video call. The audit document and the 90-day plan.
What changes
The residential enquiry and the fleet enquiry land in the same inbox with the same form.
Community car park jobs need a neighbours’ vote that nobody has prepared for.
Fleet buyers ask for a business case and get a product datasheet instead.
Grid capacity is the constraint that kills the project, and it comes up at the end instead of at the start.
Two buyers who share nothing: the neighbour with one car and the fleet with forty.
The fix is separation. Three funnels, three sets of pages, three qualification forms and three ways of following up, because a homeowner decides in a week and a fleet decides in two quarters with a committee. Once they are split, the fleet content can carry the arithmetic it needs — cost per kWh delivered, downtime, capacity — without frightening the neighbour who just wants a socket in the garage.
How it runs
Three funnels, three forms
Residential, community car park and fleet or public network. Each with its own page, its own qualification questions and its own follow-up rhythm.
The neighbours’ meeting pack
Everything the resident pushing the project needs to win the vote: costs per space, how the metering works, what happens to those who do not want one.
A fleet business case, not a datasheet
Cost per kWh delivered against fuel, depot capacity, charging windows and what the numbers look like at forty vehicles.
Capacity check up front
A question on the form about available supply capacity saves your technician the visit and saves the buyer the disappointment.
Every service
Content & SEO
Eight technically reviewed pieces a month, aimed at the searches that end in a quote.
Newsletter & CRM
A segmented CRM and three automations that go back for the quotes you already sent.
Social
Real installations on Instagram, the manager on LinkedIn. Measured in enquiries, never in likes.
PR & Media
One article a month in trade media and a third-party appearance every quarter.
Branded & Cases
One documented case per quarter: page, sales PDF and short video, with the real output figures.
Strategy & Data
A quarterly plan and a live dashboard ending in one number: cost per signed installation.
Questions
We install and we also operate. Is that one strategy or two?
Two, and they should not share a page. Installation is a one-off purchase, operation is a subscription with usage behind it, and the content that sells each one is different.
Are residential enquiries worth chasing?
They are cheap to attract and quick to close, and they warm up the community jobs on the same street. The mistake is letting them consume the effort that belongs to the fleet pipeline.
How do we reach fleet buyers?
Trade media, the manager’s LinkedIn and a business case they can forward to finance. That buyer does not come from a reel.
Do you handle roaming and app content too?
For operators, yes: pricing pages, network coverage and the support content that stops a driver calling you. It is retention work, and it belongs in the same plan.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.