Marketing for energy retailers fighting churn
A retailer lives and dies on two numbers: what a contract costs to acquire and how long it stays. Most marketing in this vertical only works on the first one, which is why the second one keeps getting worse. We work both, in the same plan and on the same dashboard.
A 30-minute video call. The audit document and the 90-day plan.
What changes
Acquisition is bought at auction against competitors with deeper pockets and thinner margins.
Every price rise triggers a wave of cancellations that nobody saw building.
Tariff pages are so opaque that a customer needs a call to understand what they signed.
Reputation gets written by complaint sites while your own content stays silent.
Winning a supply contract is easy. Keeping it past the first price rise is the job.
In this vertical content is not a lead magnet, it is a retention tool. The customer who understands their bill complains less, cancels less and forwards the explanation to a colleague. So we spend as much effort on the pages a customer reads after signing as on the ones they read before, and we tie both to churn rather than to traffic.
How it runs
Tariff pages a human can read
What it costs, when it changes, what happens at renewal. Written so the customer service line stops answering the same question forty times a week.
Retention email, not just welcome email
The sequence around a price change, the renewal window and the first bill after a seasonal spike — the three moments where contracts are actually lost.
Self-consumption as a cross-sell
Your existing supply base is the cheapest audience for surplus compensation and installation offers. Most retailers never write to it.
Search visibility on the complaint terms
If your brand plus “cancel”, “bill” or “complaint” returns only third-party sites, you have handed your reputation to them for free.
Every service
Content & SEO
Eight technically reviewed pieces a month, aimed at the searches that end in a quote.
Newsletter & CRM
A segmented CRM and three automations that go back for the quotes you already sent.
Social
Real installations on Instagram, the manager on LinkedIn. Measured in enquiries, never in likes.
PR & Media
One article a month in trade media and a third-party appearance every quarter.
Branded & Cases
One documented case per quarter: page, sales PDF and short video, with the real output figures.
Strategy & Data
A quarterly plan and a live dashboard ending in one number: cost per signed installation.
Questions
Can you reduce our churn?
We can work the moments where churn happens and measure the effect on the dashboard. What we will not do is put a percentage in a proposal before we have seen your renewal data.
Do you handle price-rise communications?
Yes, and they are the highest-stakes emails a retailer sends. Clear, early and with the number in the first line beats a soft announcement that arrives after the invoice.
We have a compliance team. Will that slow this down?
It will shape it, and that is correct. Regulated copy goes through your compliance review as a standard step in the calendar rather than as an emergency at the end.
Do you compete with our paid acquisition agency?
Not necessarily. Our work is the organic and lifecycle side, and it usually makes paid cheaper by improving what happens after the click.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.