SEO for solar installers who want quotes, not traffic
Energy gets contracted after a search, and right now that search is answered by a comparison site or by the installer three towns over. We write the pages that answer it, we make sure every kWp and every payback figure in them is right, and we measure the work in organic enquiries.
A 30-minute video call. The audit document and the 90-day plan.
You publish nothing for six months, then a case nobody searched for
The buyer runs eight or ten searches before asking anyone for a quote: what a 30 kWp array costs, whether the roof holds it, how long the payback runs, which subsidy is still open. Those pages already exist — written by someone else. The installer who answers the question gets the site visit; the rest get compared on price.
Content & SEO
Eight pieces a month, technically reviewed
Articles, guides and commercial landing pages written for real searches. Every technical claim — yield, kWp, payback, grid limits, regulation — is checked before it ships, because a wrong number costs you the lead you just earned.
One pillar page per quarter
The long page that owns a whole topic: industrial self-consumption, batteries, subsidies, monitoring. It carries the internal links and pulls the rest of the site up with it.
Continuous on-page optimisation
Titles, headings, internal linking, schema, page speed and a location page for every province your crews actually reach. Local pages get maintained, not published once and abandoned.
Two trade links a month
Placed in renewables media that people in the sector read, including El Punto Renovable and the in-house network. No directories, no link farms, no reciprocal deals.
Search intent map
The list of what your buyers actually type, sorted by how close each search sits to a signed installation, with who answers it today and what it would take to displace them.
How it runs
- 01
01 · Baseline and competitors
We measure where you rank today for the searches that matter, against three named competitors in your plaza. That baseline is the number every later report is compared against.
- 02
02 · Intent map and calendar
We sort the searches by distance to a signed installation and turn the top of that list into a publishing calendar for the quarter. Commercial pages first, explainers after.
- 03
03 · Write, review, publish
We draft, a technical reviewer checks the figures with your team, and it goes live with its internal links and schema in place. Eight pieces a month, every month.
- 04
04 · Authority and trade links
Two placements a month in sector media, plus the pillar page pushing internal authority where the money is.
- 05
05 · Monthly reading
One page: positions gained, organic enquiries, cost per site visit and what changes next month. No deck, no vanity charts.
What changes
You appear on the page where the quote gets decided, not three scrolls below the comparison sites.
Enquiries arrive with the roof, the consumption and the timeline already stated.
Your sales team stops explaining payback from scratch on every first call.
The library keeps working after the invoice: a page written in March still brings site visits in November.
Cost per signed installation becomes a number you can actually read.
Who we work with
Self-consumption installers
The speciality: filling installation calendars for residential and industrial self-consumption.
Energy communities
Filling a shared installation means convincing a hundred neighbours, one at a time.
Energy retailers
Winning a supply contract is easy. Keeping it past the first price rise is the job.
Heat pumps & HVAC
The sale that dies in the comparison against a boiler nobody has to explain.
Mobility & charging
Two buyers who share nothing: the neighbour with one car and the fleet with forty.
Engineering & EPC
Five deals a year, each worth millions, decided by people who read before they call.
Questions
How long until SEO brings enquiries?
Movement in rankings usually shows in the first quarter and enquiry volume in the second, faster on local searches than on national ones. Anyone promising page one in a month is selling you something else.
Who writes the content, and who checks the numbers?
We write it and a technical reviewer contrasts every figure with your team before publishing. You approve; you do not draft. The time we ask from you is roughly one hour a month.
Do you work on local searches by province?
Yes. A location page is built for each province your crews actually cover, tied to your Google Business profile, and it gets maintained. We do not spin two hundred town pages with the name swapped.
Will this cannibalise the pages we already have?
The audit lists what you already have, what should be merged, what should be redirected and what should be rewritten. Consolidating usually moves the needle before publishing anything new does.
What if a competitor in my city hires you?
They cannot. One client per city and segment, written into the contract. If your plaza is taken we tell you at the audit stage instead of taking your money.
Related services
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.