Marketing for energy communities and shared self-consumption
A shared installation is not sold to a buyer, it is sold to a neighbourhood, a council and a set of doubts about the electricity bill. The technical work is the easy half. The hard half is getting a hundred households to sign a thing they have never heard of.
A 30-minute video call. The audit document and the 90-day plan.
What changes
Recruitment stalls halfway: the installation is viable at eighty households and you have forty-one.
Nobody understands surplus compensation, and the explanation on your site is written for engineers.
The council changes its contact person and the project restarts from zero.
A single loud sceptic at the neighbours’ meeting can undo three months of work.
Filling a shared installation means convincing a hundred neighbours, one at a time.
This vertical is local, slow and built on repetition. National reach is worthless: what matters is the two hundred metre radius around a specific rooftop, the language a retired neighbour understands and a landing page that survives being forwarded on WhatsApp. We treat every installation as its own small campaign with its own page, its own numbers and its own sign-up count in public.
How it runs
A page per installation
Address, radius, cost per share, expected saving and how many places are left. Written to be forwarded, not to be admired.
Plain-language explainers
What surplus compensation is, what happens if you move house, what happens if you leave. The four questions that decide whether a neighbour signs.
Local and institutional media
The town paper, the council newsletter, the neighbourhood association. Where these projects actually get their credibility.
The meeting kit
Slides, a one-page handout and answers to the sceptic’s three objections, so whoever stands up at the neighbours’ meeting is not improvising.
Every service
Content & SEO
Eight technically reviewed pieces a month, aimed at the searches that end in a quote.
Newsletter & CRM
A segmented CRM and three automations that go back for the quotes you already sent.
Social
Real installations on Instagram, the manager on LinkedIn. Measured in enquiries, never in likes.
PR & Media
One article a month in trade media and a third-party appearance every quarter.
Branded & Cases
One documented case per quarter: page, sales PDF and short video, with the real output figures.
Strategy & Data
A quarterly plan and a live dashboard ending in one number: cost per signed installation.
Questions
Is this for the promoter or for the community itself?
Usually the promoter or the installer who is building it, because they are the ones who need the recruitment to close. The material is written so the community can use it directly.
Does national SEO help here?
Barely. The work is local pages, local media and a landing that converts a neighbour who arrived through a WhatsApp group. National traffic on this vertical is a vanity number.
How long does it take to fill an installation?
It depends on the size, the plaza and how much groundwork the council has already done. What we can commit to is the material, the calendar and a public count of sign-ups so nobody is guessing.
Do you write the legal and regulatory detail?
We write the plain-language version and your technical or legal team validates it. Anything with regulatory consequence gets reviewed before it goes live.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.