Social media for solar installers, measured in enquiries
The best content an installer owns is already on the roof: the array going up, the meter before and after, the crew at seven in the morning. We turn that into four Instagram pieces and three LinkedIn posts a week, and we judge all of it by how many enquiries it produces.
A 30-minute video call. The audit document and the 90-day plan.
Two channels, two jobs, and most firms confuse them
Instagram sells the finished roof to a homeowner. LinkedIn sells competence to a facility manager who has to defend the decision internally. Posting the same stock render on both, twice a month, from an account nobody has logged into since spring, does neither job.
Social
Four Instagram pieces a week, plus stories
Real installations: assembly, before and after on the meter, the crew, the finished array. Shot from what your team already photographs on site, with a shot list so the good frames stop getting missed.
Three LinkedIn posts a week from the manager
Written in the manager’s voice, about the things a B2B buyer weighs: grid limits, procurement, timelines, what a real payback looks like. Approved before publishing, never auto-posted.
Scripting, design and management
Copy, editing, brand-consistent design and scheduling. Comments and DMs answered on a defined service window, with anything that smells like a quote handed straight to sales.
On-site capture kit
A one-page guide for crews: which four shots to take on every job, from what angle, and what never to photograph. That is what keeps the feed fed without a production crew.
How it runs
- 01
01 · Channel split
We decide what each channel is for and who it talks to, and we stop publishing the same thing twice. The manager’s LinkedIn is set up properly at this stage.
- 02
02 · Capture routine
The crews get the shot list and a place to drop the material. Two weeks of that and there is enough raw footage to run a month.
- 03
03 · Weekly production
Seven pieces a week produced, approved in a single weekly batch and scheduled. Anything urgent from site jumps the queue.
- 04
04 · Read what converts
Monthly review of enquiries by channel and by format. What produces conversations gets repeated; what only produces likes gets dropped.
What changes
Enquiries arrive by DM already knowing what your crews do and how they finish a job.
The manager’s LinkedIn stops being a dormant CV and starts opening B2B conversations.
Recruiting gets easier: technicians can see the kind of work and the kind of site they would be on.
You stop paying for stock renders of panels that are not yours.
Who we work with
Self-consumption installers
The speciality: filling installation calendars for residential and industrial self-consumption.
Energy communities
Filling a shared installation means convincing a hundred neighbours, one at a time.
Energy retailers
Winning a supply contract is easy. Keeping it past the first price rise is the job.
Heat pumps & HVAC
The sale that dies in the comparison against a boiler nobody has to explain.
Mobility & charging
Two buyers who share nothing: the neighbour with one car and the fleet with forty.
Engineering & EPC
Five deals a year, each worth millions, decided by people who read before they call.
Questions
We have no time to record anything.
The shot list is four photographs per job, taken with the phone that is already in the van. That is the entire ask. Everything after that is our side.
Do you run paid ads too?
Social here is organic. Paid is planned inside Strategy & Data when the funnel is ready for it, because paying to send traffic to a page that does not convert is the fastest way to burn a budget.
Does the manager have to write the LinkedIn posts?
No. We write them in their voice and they approve. It usually takes one twenty-minute conversation a month to gather enough material for four weeks.
What about client privacy on residential jobs?
No addresses, no faces and no meter readings without written permission. The capture kit says exactly what never gets photographed.
Related services
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.