WattArts
WattArts is the renewables marketing lab: a Media + Labs brand working out of Madrid and Amsterdam, sister to the trade title El Punto Renovable. One sector, six audiences, and a single promise — marketing that keeps crews booked.
Why a lab and not an agency
An agency sells hours across whatever industry walks in. We only work in renewables, which means the method gets sharper with every engagement instead of starting from scratch. The trade-off is that we turn work away, and we do.
Cases: still zero, and we are not hiding it
We have just opened. There are no client logos on this site, no testimonials and no results, because they would not be ours. The method is the one Rankings.io has run for 13 years in its own niche, applied to renewables. The first numbers will be yours.
One client per city and segment
We will not run the marketing of two installers competing for the same roofs. It is written into the contract along with a frozen price, and it is the reason we sometimes tell a good prospect that their plaza is taken.
Everything in writing, everything yours
Price, timeline and what happens if it does not work, all on paper before you sign. Content, pages, CRM, automations and creative belong to you from day one and stay with you when the contract ends.
Every green claim carries its number
No “sustainable commitment” without kWh, no “savings” without a payback figure. The sector has enough smoke; what it is short of is arithmetic.
Our own media
El Punto Renovable, the newsletter El Contador on Thursdays and the Vender Vatios podcast every fortnight. It is how we stay in the sector rather than reporting on it from outside.
El Punto Renovable
WattArts shares a group with El Punto Renovable, the trade title covering the same sector. What runs there is journalism; what happens here is marketing. Two different things, kept apart.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.