Marketing for solar self-consumption installers
This is the segment WattArts was built for. A buyer researching a 10 kWp roof or a 300 kWp warehouse runs the same journey: search, compare, ask three firms, wait. We work every step of it so the third firm they call is the only one they remember.
A 30-minute video call. The audit document and the 90-day plan.
What changes
Lead volume swings with every subsidy call and every headline about the electricity price.
Comparison sites sit above you and resell the same enquiry to four competitors.
Quotes go out and go silent, and nobody follows up until the buyer has already signed elsewhere.
Crews are either idle or overbooked, and the calendar has no relationship with the marketing spend.
Every competitor claims savings, and none of them puts a payback figure next to the claim.
The speciality: filling installation calendars for residential and industrial self-consumption.
Self-consumption is bought on trust and decided on arithmetic. Residential and industrial buyers behave differently — one wants the roof to look finished, the other wants the payback to survive a finance committee — so the same firm needs two sets of pages, two email tracks and two kinds of case. We split them from the first week instead of writing one generic message that persuades neither.
How it runs
Pages by roof type and plaza
Warehouse, community of owners, detached house, agricultural pumping. Each with its own page, its own numbers and its own province, because those are the searches that carry buying intent.
Subsidy and regulation calendar
Content published before the call opens rather than three weeks after it closes. That timing is worth more than any amount of budget spent afterwards.
Cold quote recovery
The automation that goes back to every quote that went quiet, with a reason to reopen the conversation that is not a discount.
Cases split residential and industrial
One of each per half-year, with the kWp, the cost and the real output. Sales sends the one that matches the roof in front of them.
Every service
Content & SEO
Eight technically reviewed pieces a month, aimed at the searches that end in a quote.
Newsletter & CRM
A segmented CRM and three automations that go back for the quotes you already sent.
Social
Real installations on Instagram, the manager on LinkedIn. Measured in enquiries, never in likes.
PR & Media
One article a month in trade media and a third-party appearance every quarter.
Branded & Cases
One documented case per quarter: page, sales PDF and short video, with the real output figures.
Strategy & Data
A quarterly plan and a live dashboard ending in one number: cost per signed installation.
Questions
We already buy leads from comparison sites. Is this instead of that?
It is what lets you stop. Bought leads are resold and arrive cold; owned pages produce enquiries that are yours alone. Most firms run both for a couple of quarters and then cut the purchased volume.
Residential or industrial — which should we start with?
Whichever your crews are best at and whichever margin you want more of. We plan for both but sequence one first, because splitting attention in month one is how nine months get wasted.
How many quotes a month is realistic?
It depends on your plaza, your prices and where you rank today. That is exactly what the free audit measures, and if the numbers do not support the investment we say so before you sign anything.
Do you work with our existing sales team?
Yes, and it is the only way this works. The dashboard, the handover rules and the case material are built with the sales lead in the room.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.